How Do You Predict Demand for a New Product?

April 2, 2017

In a supply chain, we understand the need to carefully balance supply and demand. Knowing and predicting your potential sales is critical to your success. Successfully launching a new product is central to this. However, how do you – with reasonable accuracy – predict demand for a new product? How can you be sure that your next product is going to be a success that improves profits, and builds your brand? Read more

S&OP: Don’t Develop Your Supply Chain Without It

February 2, 2017

All too often supply chain development, and investment into supply chain assets, is focused on a single plan at a fixed point in time, be that a budget or a longer term strategic intention. However, plans change in line with market conditions. This article discusses how S&OP can be used to ensure that supply chain development and investment can be made responsive those changes. Read more